For Battery, we delivered a high-intensity commercial packed with kinetic energy and bold visual experimentation. Playing with typography, fluid dynamics, and distortion effects, we created a visceral representation of the brand’s raw power and energy-packed identity.Our approach was rooted in realism, crafting hyper-detailed liquid simulations that ripple, splash, and flow with lifelike accuracy. Using cutting-edge physics-based rendering, we mimicked the chaotic yet controlled behavior of fluids under extreme energy—capturing the essence of Battery’s boldness. The interplay of liquid surfaces with light and distortion effects created a tactile experience that feels almost tangible. Dynamic typography was brought to life with experimental distortions that pulse and warp in sync with the energy of the scenes. Every letter and movement was designed to amplify the boldness of the Battery brand, pushing the boundaries of what a typographic-driven spot can be.