PLAY
PLAY

For Unge Ferrari’s Hjertelos, we crafted a hauntingly introspective visual world that mirrors the song’s themes of inner conflict and self-perception. Combining 3D animation with on-set projection, we used fluid simulations and melting statues as metaphors for the fragility and distortion of his self-image.The projections not only illuminated the artist but became an extension of his performance, blending seamlessly with the mood of the track. Through facial tracking, we introduced surreal, shifting versions of the artist, reinforcing the idea of fragmented identities. The melting statues—a recurring symbol—represented the decay of an idealized self, their fluid surfaces dissolving into darkness.The interplay of light, motion, and digital effects created an evocative and layered narrative that visualized the complex emotions behind Hjertelos.

CLIENT

Nora Collective

OUR ROLE

Production

WITH

Director Axel Andersson