For the Norwegian Seafood Council, we brought the beauty of the North Atlantic to life with a meticulously crafted underwater sequence. By 3D scanning a real mackerel, we captured every fine detail of its shimmering skin, intricate patterns, and lifelike anatomy.The centerpiece of the project was a school of mackerel, animated to swim naturally in a realistic underwater environment. To achieve this, we studied fish movement dynamics, ensuring each flick of the tail and change in direction felt authentic. The 3D-rendered fish were seamlessly composited with underwater footage, blending natural light scattering, bubbles, and organic water flow for a photorealistic finish.