The Readymade campaign for Skappel, launched in December 2024, marks a bold new chapter for the iconic Norwegian knitting brand. Known for empowering people to create their own knitwear, Skappel now brings a curated collection of ready-knitted woolen sweaters, celebrating their signature craftsmanship in a new form. The commercials were shot on 35mm film, embracing a tactile and timeless aesthetic. With Pål Ulvik as DOP, every frame radiates the warmth and authenticity Skappel is known for. To add a touch of magic, we combined traditional film with cutting-edge AI techniques and handcrafted frame-by-frame animation, crafting stardust particles that feels organic.